The Service
You lose the order during the visit, and rarely because of the product. This is how I find out why. A one-day factory visit, conducted as a European or American buyer would conduct it. Twelve touchpoints scored. Sixty-plus criteria. An 18-page report. A 90-day plan.
The Buyer's-Eye Assessment is a one-day visit to your factory, conducted as a European or American buyer would conduct it. It is not a compliance audit, it has nothing to say about your product, and it does not work for the buyer. It works for you.
I walk every touchpoint of the visit experience, from the first email a buyer might send to the goodbye at your gate. I score 12 stations across 60-plus criteria, photograph every weakness, and write the fix into a 90-day implementation plan. You receive an 18-page report in English and Chinese, and a debrief with your team. Most factory owners discover the visit, not the product, is what is costing them orders.
The reasons are rarely product quality. They sit in the experience of being inside your factory.
European and American buyers form a judgement in the first 90 seconds. A confusing entrance, no signage, an unbriefed gate guard, an empty reception. None of it is unusual in Chinese industrial practice. All of it tells a European or American buyer the factory is not ready for international business.
A buyer will not place a six-figure order with someone they cannot understand. English fluency, product knowledge, and professional body language are not extras. They are the minimum bar for being taken seriously.
Interrupting, over-promising, eating before the guest, glancing at the phone, ignoring the most junior buyer in the room. Behaviours that are unremarkable in Chinese business culture can disqualify a factory in the eyes of a European or American buyer within minutes.
Strong production capabilities are routinely undermined by the rooms in which they are presented. A cold meeting room with dusty samples and a faded brochure tells the buyer the factory has stopped trying.
When you walk through your factory every day, you stop noticing it. A first-time visitor will see every crack, every smell, every awkward pause. The Buyer's-Eye Assessment is, above all, fresh eyes on your factory.
Everything your team needs to act on the findings in the same week.
A compliance audit checks whether your factory passes a list of requirements on paper. The Buyer's-Eye Assessment checks what your factory feels like to a real buyer standing inside it.
A short conversation to understand your factory, the buyers you are losing, and the buyers you want to win. If it is not the right fit, I tell you upfront.
I arrive at your factory exactly as a European or American buyer would. Announced or unannounced, your choice. I assess all 12 touchpoints from the gate to the goodbye, take photos, and score every detail.
18 pages. Photos. Scores per station. A clear ranking of what is costing you orders today, plus a 90-day plan your team can act on this week. Delivered in English and Chinese, followed by an on-site debrief with your management team.
Monthly check-ins, supplier recommendations, host coaching, and a final follow-up visit before your next buyer arrives. I stay until the visit lands the order.
The methodology applies to any factory that hosts European or American buyers. The criteria are calibrated to your sector during preparation.
Price on application. The assessment is sized to your factory and sector. Contact me with your details and I respond with a quotation within two working days.
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Tell me about your factory and what you are trying to achieve. I respond to every enquiry personally.
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